Accord BioPharma is one of the Agency Network's largest clients. I had the opportunity of working on their launch of CAMCEVI, a medicine used in adult men for the treatment of advanced prostate cancer. What sets CAMCEVI apart from similar treatments on the market, is their simple and ready to use pre-filled syringe. Throughout the launch of the CAMCEVI brand, we honed in on the idea of simplicity, to highlight how this treatment is one of a kind and revolutionary in the space of men's health.
Campaign
The core campaign was centered on the idea of making something feel "simple" or "easy." We created campaign images with an exaggerated golf hole or hockey net, to hit home the idea that CAMCEVI is simple to give and simple to get.
HCP Site
One of the main components of the launch was designing their website. The purpose of the site is to provide an engaging and meaningful experience with branded promotional messaging, creative campaign, imagery, content, and data to differentiate CAMCEVI from the competition. You can view the full site here.
Nurse Testimonials
I was responsible for animating and editing footage that featured real-world experiences of those assembling and administering CAMCEVI. These videos were utilized to increase awareness around the ease of use with CAMCEVI for nurses.
Print Pieces
Efficacy Video
I was responsible for executing an efficacy video for CAMCEVI, from ideation to completion. I compiled a storyboard, pitched the sequence in several high level meetings, then executed all the animations. This video served as a visual display at the AUA conference.